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Written on Nov 29, 2021
YourTango
Everyone has a favorite scent. It makes them feel good, it can trigger great memories, and it can elude feelings of attraction in others.
If you're a fan of perfumes in general, then chances are you probably already know what all the fuss is about when it comes to Baccarat Rouge 540.
But, if you're not sure about the fuss because, well, you're not really a perfume person, there's a reason why this sought-after perfume is making the rounds on TikTok. The platform for short, viral video clips has created a frenzy for beauty fanatics, and the perfume coverage is no exception. The bevy of fragrance obsessed TikTokers flock to what’s referred to as “PerfumeTok” where fragrance devotees share their favorites, which is where Baccarat Rouge 540 is making a name for itself.
What is Baccarat Rouge 540 and why is there such a social media obsession with this fragrance?
This unisex perfume was created by famed perfume house Maison Francis Kurkdjian. It has a sweet and juicy blood-orange scent with notes of lavender, sage, and leathery saffron.
And because it has been pegged as one of the best fragrances in the world in recent years according to its many internet fans, other brands have tried to replicate its scent for a more affordable price (an original bottle of Baccarat Rouge 540 will run you upwards of $280 online).
These Baccarat Rouge 540 dupes are not perfect replicas, but they're close enough to make you feel as if you're wearing Baccarat Rouge 540.
Let’s get one thing straight: Maison Francis Kurkdijan makes luxury fragrances. These aren’t scents you’ll find in the drugstore or even at your local Macy’s or Sephora. These are jewels to glisten and glimmer on your dresser—and their price tag reflects that. Baccarat Rouge 540 eau de parfum starts at $195 for 1.2 ounces, with the 6.8 ounce size retailing for $625. The scent isn’t cheap, but if rich, woody floral ambers with a cashmere sweater coziness that lingers for hours are your thing, Rouge 540 may be worth every cent. After all, there’s a reason fans describe it as smelling like money.
The story goes that the scent was developed by Francis Kurkdijan in the 2010s as a gift to mark Baccarat crystal’s 250th anniversary, and was initially intended only for collectors—just 250 crystal bottles were made. Eventually, Kurkdijan brought the scent to the masses as Baccarat Rouge 540, and a star was born.
Rouge 540 isn’t your stereotypical sweet, cozy scent, though it does open with radiant jasmine and sunlit saffron before warming up on the skin with cedar and sage. It’s cut with ambergris to ground the scent and give it a metallic, mineral edge that makes it compelling, as though you have to take another sniff or you’ll never be satisfied. Oh, and did I mention that candied, jammy layer? Baccarat Rouge 540 is full of surprises, even to the most experienced noses. What also makes Rouge 540 unique is that, like its predecessor Angel before it, it’s fully balls-to-the-wall, instead of adding just a hint of this note and a drop of that, Kurkdijan went overboard on just a few elements.
Baccarat Rouge 540 is a luxurious fragrance that can be layered perfectly to enhance its scent and longevity. Firstly, before applying the fragrance, it’s advisable to moisturize your skin with a fragrance-free lotion, as the moisture holds the scent for a longer period. Apply Baccarat Rouge 540 on your pulse points, such as your wrists, inner elbows, and the back of your knees. Pulse points are where the blood vessels are closest to the skin, thus producing heat and maximizing the fragrance’s diffusiveness. For an even deeper layering, you can add complementary scents. Jasmine, saffron, amber, and cedarwood fragrances blend well with Baccarat Rouge 540. However, use them sparingly to avoid overpowering the main perfume. Lastly, you can add Baccarat Rouge 540-scented body oils or creams that can be used after a bath to give the fragrance extra depth and longevity.
Does the Shimmering Body Oil retain the intrigue of its older sister? It’s extremely common for fragrance brands to release complementary body care products when a fragrance does well, like lotions, bath oils, body powders, hair mists and body oils. If you like to layer your scents so they last all day long and into the night, starting with a humectant moisturizer can essentially “suck in” the scent so it sticks around from AM to PM and you float along on a cloud of gorgeousness.
Maison Francis Kurkdijan Baccarat Rouge 540 Limited-Edition Shimmering Body Oil $195.00The oil is gorgeous, obviously. The heavy rectangular bottle feels luxurious in your hand and grabs the light beautifully. Usually scented oils linger on the skin for just a few minutes before fading away, but the Shimmering Body Oil continues to pulse with the heat of your body. The gold flecks are subtle, you won’t feel like you’re dipped in glitter but instead bedecked in a warm, easy radiance.
Like many of today’s cult beauty products, Rouge 540 has TikTok to thank in part for its extreme popularity. The platform brought the scent to the masses in another way, especially in 2020 and 2021 when many were at home on their phones looking for something to lift them out of pandemic doldrums.
It exploded from there and continues to be one of the most popular fragrances on the platform. There are videos that emphasize the otherworldly aroma while also poking fun at the price, application tips to get the most out of the scent, and even videos pranking parents. Perfume blogger Funmi Monet is a big Rouge 540 fan and even counts the bottle as one she’d take if her house was on fire. Dupe videos are also a surefire way to go viral in the Rouge 540 world, as the price tag isn’t the most accessible to all fragrance fans. (One of the most popular dupes is Ariana Grande’s Cloud, which is like Rouge 540 dipped in marshmallow fluff, Zara’s Red Temptation, with similar notes of saffron, orange and amber, is another popular pick.) If you’re at all interested in beauty and fragrance, chances are your FYP has served up something Rouge 540-related at some point in the past two years.