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Definition of Ethos

In rhetoric, ethos, from the Greek word for “character,” refers to persuasion through establishing the authority of the speaker.

The orator is using ethos if their speech is delivered in a manner that makes them seem worthy of confidence (Aristotle, Rhetoric, ca. 367-322 B.C.E./1926, Book 1, Chapter 2, Section 4).

The importance of ethos in rhetoric can readily be seen through Aristotle’s example: The orator must appear to be of a certain character because this will determine how the audience is disposed towards them.

One’s dispositions toward the speaker will make all the difference,

“…for when a man is favorably disposed towards one on whom he is passing judgement, he either thinks that the accused has committed no wrong at all or that his offence is trifling, but if he hates him, the reverse is the case.” (Aristotle, Rhetoric, ca. 367-322 B.C.E./1926, Book 2, Chapter 1, Section 4).

Effective use of ethos requires three qualities: good sense, virtue, and good will (Aristotle, Rhetoric, ca. 367-322 B.C.E./1926, Book 2, Chapter 1, Section 5). These qualities are necessary and sufficient for the orator.

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We have very high standards in terms of the type of person we employ, as they’ll be placed in a position of responsibility, looking after the vulnerable, and the people closest to you.

Our carers live all over the country, are of different ages and backgrounds, but they have several things in common.

• They are all DBS checked, to ensure they don’t have a criminal record
• We carry out thorough reference checks on all our carers
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  What Are Logos, Pathos & Ethos?

  If you spend any amount of time exploring the wonderful world of philosophy, you’re bound to run into the dynamic trio of rhetorical appeals: logos, ethos and pathos. But, what exactly do they mean and how can you use them in your writing or speaking? In this post, we’ll unpack the rhetorical love triangle in simple terms, using loads of practical examples along the way.

  Simply put, logos, ethos and pathos are three powerful tools that you can use to persuade an audience of your argument. At the most basic level, logos appeals to logic and reason, while pathos appeals to emotions and ethos emphasises credibility or authority.

  Naturally, a combination of all three rhetorical appeals packs the biggest punch, but it’s important to consider a few different factors to determine the best mix for any given context. Let’s look at each rhetorical appeal in a little more detail to understand how best to use them to your advantage.